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History of Louis Vuitton Brand

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THE HISTORY OF THE LOUIS VUITTON BRAND

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Louis Vuitton, you just say the name and whether you love fashion or not, you know what it means. It is the epitome of luxury, money, and everything else rich in this world.

Whether you fancy the Damier canvases or the multicolored collection, everyone has a unique and personal love and admiration for Louis Vuitton.

Here is the historical timeline of the revolutionary brand:

  • 1821: Louis Vuitton is born
  • 1854: The first Louis Vuitton store is opened in Paris. This year also marked the creation of the first flat trunk with Trianon canvas in grey.
  • 1867: Louis Vuitton took part in the Universal Exhibition in Paris.
  • 1885: The first Louis Vuitton store is opened in London.
  • 1888: This year marked the creation of the beige and brown Damier canvas.
  • FUN FACT: Monsuer Vuitton created this particular Damier canvas in an effort to battle the knockoffs that plagued his high demand line. The monogram on the original Damier Canvas read ‘marque L. Vuitton deposee’, meaning L. Vuitton registered trademark’
  • 1892: Louis Vuitton passes away and his empire is taken over by his son, George Vuitton.
  • FUN FACT: It was George Vuitton who first took the company global.
  • 1893: The Louis Vuitton brand was shown at the Chicago World’s Fair.
  • 1896: George Vuitton creates the Monogram canvas.
  • FUN FACT: The quatrefoils and flowers featured on the Monogram canvas took cues from the Victorian Era’s common practice to use oriental influence.
  • 1901: The Louis Vuitton steamer bag is created.
  • 1914: This year marks the inauguration of the Louis Vuitton store in Paris.
  • FUN FACT: This particular building was the largest travel store in the world.
  • 1930: The Keepal is created.
  • 1932: The creation of the Noe bag.
  • FUN FACT: The Noe bag was originally made with the champagne vintners in mind, so they had a stylish way to transport bottles.
  • 1936: George Vuitton passes on and his son, Gaston-Louis Vuitton is now in charge of the family company.
  • 1959: Creation of the supple Monogram canvas.
  • 1977: By this year, Vuitton owns two stores that bring in $10 million dollars annually.
  • 1978: The Louis Vuitton Empire expands and opens its first stores in Tokyo and Osaka, Japan.
  • 1983: This was the first year of the regattas of the Louis Vuitton Cup.
  • 1984: The expansion into Asia continues with an opening of the Seoul, Korea store.
  • 1985: After an exciting few years of expansion, the Epi leather line.
  • 1987: Moet Hennessy and Louis Vuitton merge to create LVMH.
  • 1988: As sales continue to go up, Louis Vuitton has its first Louis Vuitton Classic.
  • 1989: By this year, Louis Vuitton has 130 stores worldwide.
  • 1990: There is a new President of Louis Vuitton and his name is Yves Carcelle.
  • 1992: The first Louis Vuitton store in Beijing, China opened in the Palace Hotel.
  • 1993: The Taigi leather line is launched.
  • 1994: ‘Voyager Avec…’, a Louis Vuitton literature line is born.
  • 1996: The Centennial of the Monogram is celebrated in 7 cities worldwide.
  • 1997: The Louis Vuitton collection of pens is first produced in this year.
  • 1998: Louis Vuitton welcomes Marc Jacobs as Artistic Director and he quickly designs a men and women’s collection. This year also marks the formation of the Monogram Vernis Line. Keeping up with Louis Vuitton’s legacy and hosts the first China Run, cars rally in China. To add to an already busy year, Louis Vuitton came out with a scrapbook and city guide collection.
  • 1999: The Mini Monogram was launched
  • 2000: The first store on the African continent was opened in Marrakech, Morocco. Louis Vuitton lends its hand, along with actress, Sharon Stone, to the American Foundation Against Aids as Stone designs a vanity named the Amfar. The vanity was auctioned off at the International Film Festival in Venice. All the proceeds went the aids foundation.
  • 2001: The first piece of Louis Vuitton Jewelry is created by Marc Jacobs, and is the Louis Vuitton Charm Bracelet. Louis Vuitton also hosts the 150th Anniversary of America’s Cup.
  • 2002: The first Louis Vuitton building in Omotesando, Tokyo is opened. The Tambour watch collection is launched, and Louis Vuitton collaborates with Bob Wilson for the Christmas Window scenography.
  • 2003: Collaborations continue Japanese artist, Takashi Murakami, and together they create the Multicolored Monogram. This year also marks the 20th anniversary of the Louis Vuitton Cup. The first stores in Russia opens in Moscow and in India in New Delhi. The Utah and Suhali leather lines are also launched this year.
  • 2004: The House of Louis Vuitton celebrates its 150th anniversary. During this monumental year, Vuitton celebrates its inauguration of its second building on Fifth Avenue in Manhattan, New York. This was not the only inauguration the design house celebrated this year. They also celebrated the openings of stores in Continental China, Shanghai, and Johannesburg, South Africa. Another Christmas season collaboration for the window scenography sees Louis Vuitton pair up with Ugo Rondinone.
  • 2005: The Speedy watch collection is launched. The Champ Elysees store in Paris is reopened.
  • 2006: This year marked something new and something renewed with the Louis Vuitton Icons. The launch of the new icons in Nomad Leather and the new edition of the icon locks were monumental this year in the world of Louis Vuitton. Vuitton also published a book ‘Louis Vuitton, Icons’ by Edition Assouline. Louis Vuitton also created the ‘Louis Vuitton Boheme Run between Budapest, Vienna and Prague. This year was also the launch of the Monogram Mini Lin line. Another inauguration occurred with the Louis Vuitton House in Manhattan, New York and Taiwan. One of today’s most popular collections, the Damier Azur line was released. This years Louis Vuitton window display art was designed by Olufar Eliasson.
  • 2007: The inauguration Takashi Murakami exhibition occurs, and the opening of the Louis Vuitton temporary boutique in a museum. This year also marked an iconic collaboration of Marc Jacobs and Richard Prince. The ‘Ultimate Travel Bag’ was created, and the Core Values Advertisement Campaign with Andre Agassi, Steffi Graf, Catherine Deneuve, and Mikhail Gorbachev. This year also saw the opening of the first Louis Vuitton store in Cyprus, Greece.
  • 2008: The opening of the Maison Louis Vuitton in Hong Kong. The Core Values Advertising Campaign returns, but this time Louis Vuitton hooks up with Keith Richards, Sean Connery, Sofia Coppola, and Francis Coppola. Damier collection is back and better than ever with the new Graphite Damier line. This year, Louis Vuitton celebrates the 10th anniversary of the City Guides collection. Sofia Coppola is honored with a collection under her name that is launched Tokyo.
  • 2009: Stephen Sprouse in New York is celebrated with a tribute in his honor. In Auckland, New Zealand, the Louis Vuitton Pacific Series takes place. Another inauguration for the Takashi Murakami exhibition of Guggenheim Bilbao is admired.
  • 2011: Louis Vuitton opens first store in an airport in Seoul Incheon, South Korea, to capitalize on a surging demand from Korean, Chinese and Japanese Customers.
  • FUN FACT: To this day, travel bags are still made by hand.


 

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